With the fall season fast approaching retail store owners are starting to gear up for fast paced start to the holiday season. While the temperatures are still high and kids are still on summer vacation, that hasn’t stopped the retail shops to start displaying fall items (Back to School supplies are taking over stores!) A majority of sales promotions are done in the fall/winter season and close to the holiday’s when purchasing is at an all time high. If you are unsure how a sales promotion works but think it could benefit you, take a look at the information you will need to get started!
- Sales Period– This is usually anywhere between a week and a month long where the store is able to pay back their customers. During this time period, the promotion should be well advertised to bring customers into the store.
- Recording Date– This is the date everyone will be looking forward too, it is usually a date that is easy to remember like Christmas or New Years Day. Whatever weather coverage you choose will be measured on this day to see if your company can cash in.
- Estimates Sales Volume– The amount is based on the predicted amount you will sell in the sales period. Most of the time, clients will take a look at past years sales history to determine this number.
- Type of Weather Coverage– This can be rain, snow or temperature. Most clients choose snow or temperature because the sales promotions will be done in the colder month.
To get started on a sales promotion quote, give us a call at #888-982-5488 or visit us online at www.usweatherinsurance.com.