How a Sales Promotion Can Help Your Business Thrive on Black Friday

November 20th, 2012 | Posted by Alicia Milillo in weather insurance

It is the week of Thanksgiving which is a great time for family’s to come together for turkey, football and pumpkin pie. It also means that people are gearing up for the holiday season by preparing for the biggest shopping day of the year, Black Friday. While most people imagine crazy lines and crowded stores on Black Friday, retail owners envision dollar signs with hope of a sales spike in the upcoming holiday month. Planning a sales promotion will drive traffic into your stores during this busy season by offering a reward back to your customers. What better time of year to capitalize on consumerism than Thanksgiving to Christmas, when America flocks to stores for the best sales of the year.

US Weather Insurance can help your business insure a weather promotion planned around the holiday season. Here is an example of how it works, first off we would need to know a couple pieces of information about your business like you location, estimated sales volume, and when you want to schedule the promotion. Most company run a sales promotion from Black Friday to Christmas Eve, advertising that whatever purchases are made during that time period will be refunded back if it snows on New Years Day. Depending on your location US Weather Insurance will work with you on how much snow to insure against that will fit within your budget. Your company would pay the premium based on your policy and sales volume and if it snows the designated amount, US Weather Insurance will refund the total sales purchased. For more information on how to run a weather sales promotion give us a call at 888-882-5140.


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