All college sports fans know the beginning of March as one thing, March Madness! The NCAA tournament for men’s college basketball teams starts this year on March 17th with selection Sunday. Sixty four of the best teams will be selected to play in a bracket tournament to determine the best team in college basketball! At US Weather Insurance we participate in a small bracket pool with other coworkers in the office however we have been getting a number of requests from our clients to insure a big prize through a sales promotion.
Sales promotions are an effective way to drive traffic into your business location and increase sales. Offering a sales promotion centered around the weather is one of the most popular ways with our customers so we are trying to get creative on how to tie weather into the March Madness tournament. One way to do this is to run a sales period during the tournament, where anyone who makes a purchase will be eligible to win their entire purchase back if it snows the day of the championship game! If you are located in a city where snow isn’t likely you can always center the promotion around rain or hitting a record temperature. If the day of the championship game inclement weather occurs, your customers will receive their money back courtesy of US Weather Insurance. To get more information on Weather Insurance policies give us a call at 888-882-5140!